Did any of you get to see it? What did you think?
I think that the article is really interesting, but the comments below it are even more so. It seems that everyone who commented was very negative about cupcake shops, saying it's a fad or not a viable business. Being a cupcakery owner myself I believe it can be done.....but you have to do it right. To be honest I'm still trying to figure out what "right" is, but I do know that the #1 priority is to have a stellar product. Making a product that's empty calories, or just a rehashed version of something everyone's seen before will lead to people growing tired of it....just like the commenters in the article.
I think this is good, and I'm excited to see where this whirlwind of cupcake mania will take us. Moving on some will survive and many of them will fail.....and in my humble opinion it will be the ones with more heart and less sugar. :)
Friday, November 27, 2009
Posted by Kumquat Cupcakery at 5:31 PM